500 word essay

Top of the pops has a bright and colour full colour scheme with the main colour being blue, orange and white, filled with colour whereas Hammer is dark with he main colours being black white and gold with only two images on the cover the main one of two people making direct eye contact with no facial expression and a full body shot however top of the pops has a mid-level shot with one person in the main photo who is smiling making the audience feel comfortable this is surrounded by lots of photos of what is included in this magazine these pictures are bright close ups of people smiling with bright backgrounds

Top of the pops wishes to attract a target audience of 11-15 of boys and girls but mostly girls %85 this is done through the people featured in the magazine who are people the audience like or connect with giving them the incentive to pick it up it also constructs a world the audience connect with and live in whereas hammer has a target audience of 16-40 they attract their audience with the dark colours and the names of bands they would like in that genre and conforming with the death metal genre

Top of the pops are very counter stereotype with people from both genders on the front a equal amount of men and women of all races whereas hammer has a stereotype for the main image of two white men mid 30-40s wearing all black and in a dark setting and throughout the magazine there is little to no diversity in race and gender

In top of the pops the social group that is represented is young people without any older people similarly hammer only represents white male artists without any people of colour or different sex

The messages conveyed in top of the pops are about young people being free and enjoying themselves whereas hammer is conveying anti establishment and death

Top of the pops reflects a celebrity culture equally ruled by men and women and hammer reflects a close culture of heavy metal and the ruled by no one.